2022
380.49 hPa
We all may have our own Nuptse somewhere inside.
Starting from the spirit of conquering glaciers, inspired by the experience of climbers and Nuptse of Mount Qomo- langma, we brought a new panoramic art project 380.49hPa. We paid tribute to the 30th anniversary of the Nuptse series in The North Face and the spirit of ‘exploration is mindset’ in the climber’s genes.
In the context of new media background and technology, it takes us back to the original state of physical particles. It expresses the surreal sensory experience by panoramic virtual reality to map out another landscape that belongs to nature and is closer to the essence. Through the form of musical chapters and different dimensions such as virtual scene construction, music architecture, and sound collection, the various fragments and rhythms in the process of the climbing experience are narrated together, leading the audience to enjoy the journey of exploration and finally building a spiritual resonance and experience of fearless with retrospective emotion.
In this process, Nuptse is listed as a spiritual symbol. Under the expression of technology and art, sound and visual immersion resonate with the nature of the earth and nature.
Artwork by Jiayu Liu
Project manager
Bochen Zhang
Technical director
Xin Fang
Landscape design
Haobo Huang
Houdini technician
Tiankun Yu
Motion graphic design
Zijian Chen
VFX
Jiakun Sun
Surface design
Xiangyu Wang
Unity technician
Wenbo Sun
Film
Tao Zhang
Edit
Wanlong Ma
Sound design
Wei Wang
Music
Akei
Special thanks
The North Face
UCCA Lab